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TowXpo - San Antonio
TowXpo is an industry-wide event
where towing and recovery professionals get to meet and talk with major manufacturers of wreckers, carriers, trailers, truck chassis and offers all the tools and equipment towers need to be successful.

Attendees will be able to meet with major motor club representatives, dispatch systems providers, GPS companies and equipment finance sources. They will also be able to see the latest in safety apparel and equipment.

American Towman Conferences feature towing and recovery experts from a wide range of industry specialties with a wealth of knowledge and experience. From business operations and staff training to working with your local police and municipalities, digital marketing and better profit margins, there's something to be gained for everyone in these conferences.

When the workday is done, there's plenty of relaxation and fun to be had. 10 Gallon Gala features casino games and a delicious meal. The Big Smoke is great way to catch up with friends and kick back with a fine cigar and a drink. There's something for everyone at the towing industry's favorite summer break at TowXpo.

Henry B. Gonzalez Convention Center
The Henry B. Gonzalez Convention Center
secures San Antonio's competitive position among convention centers nationwide by providing a flexible urban experience that projects the character and spirit of the city and its citizens. This transformation has been truly phenomenal. It's an absolute gem.


Exhibit Hours:

Friday, July 17, 12 Noon - 5 pm
Saturday, July 18, 12 Noon - 5 pm


San Antonio River Walk
Visit America's Venice
There's nothing like the River Walk in downtown San Antonio. The Henry B Gonzalez Convention Center for TowXpo is right there, as are TowXpo hotels, pubs, restaurants and shops.

Sightseeing, shopping, food and fun. All on a world-renowned 15-mile urban waterway. The River Walk, or Paseo del Rio, is a San Antonio treasure and the largest urban ecosystem in the nation. Tucked quietly below street level and only steps from the Alamo, it provides a serene and pleasant way to navigate the city. Explore by foot along the river’s walking path or jump aboard a river barge for a ride and guided tour. In the heart of downtown, explore nearby attractions like the Alamo, the King William Historic District and more. Or, shop local favorites along the river’s Museum Reach at the historic Pearl. While at Pearl, dine and drink al fresco at our local food hall, The Bottling Dept. Further south, immerse yourself in history at our UNESCO World Heritage Site, the San Antonio Missions, along the Mission Reach. There’s so much to do, see, eat and explore along the river. Join us. And, come see what we mean.

American Towman Academy
The Ultimate Training for Tow Industry Leaders!
Join AT Academy, the premier training and leadership program for road service professionals. Designed for tow business owners, operators, and industry leaders, this program delivers in-depth intelligence on managing operations, leading teams, and growing a successful business.

With AT Academy, you’ll gain:
  1. Advanced business management strategies for towing professionals
  2. Leadership training to excel in emergency road service operations
  3. Exclusive access to all conferences and seminars
Don’t miss this opportunity to sharpen your skills and stay ahead in the industry. Sign up today!

Location: Marriott Riverwalk Hotel, 2nd Floor (Across the street from convention center - 889 E Market Street)

INSURANCE CONFERENCE
Liability is a critical issue.
These seminars focus on covering topics like liability, regulatory compliance, and emerging coverages for industries.

As a Tow Owner, What Are Your Biggest Risks?
Join Brian Riker, Chief Compliance Officer for Fleet Compliance Solutions, as he explains where towing companies face their greatest risks. The exposure to lawsuits, dangers on the roadway, labor relations and even compliance with DOT regulations all expose your company, and you personally, to great risks.
Brian Riker, American Towman. Friday, July 17, 9 am
“The $10 Million Mistake”
Every towing operator needs to see this. Nuclear verdicts are hitting the towing industry HARD Legal exposure is changing — are you protected? One mistake could cost your entire business.

Join our 1-hour educational seminar and learn:
  1. Why multi-million dollar verdicts are skyrocketing
  2. Real case studies from the towing industry
  3. Proven strategies to protect your company
  4. Insurance essentials every operator must know
John Borowski, Roadsider. Friday, July 17, 9 am
ESSENTIAL PRACTICES CONFERENCE
Is your company secure?
Essential practices equip operators with knowledge of their legal rights and lien laws to ensure compliance and avoid costly disputes. Sessions also focus on lawsuit protection through proper procedures and documentation, while providing strategies for tax reduction by maximizing deductions on equipment and vehicle expenses.

The AI Gold Rush: Don’t Be the Last Tow Company to Adapt
Some towing companies are about to win big with AI. Others are about to waste thousands on hype. Learn how AI can help your business grow in many different ways and how to spot the marketing scams before they cost you time and money.
Marcello Perez & Derek Benningfield, Wolverine Productions. Friday, July 17, 8 am
Synthetics in the Towing Industry
The towing and recovery industry, over most of it’s over 109 year history, has been using ropes, chains and shackles made of steel. However, over the last decade, synthetics have been creeping into the industry. Synthetic ropes, chains and shackles provide many benefits for towers. Explore the possibilities of improving safety and efficiency through the use of synthetics. This seminar will cover inspection, working load limits, proper use, and the benefits of synthetics over steel products.
Terry Abejuela, American Towman. Saturday, July 18, 8 am
Driver Qualification in the ICE Age
Join Your DOT Guy, Brian Riker, as he digs into what a qualified driver is, and why it is more important than ever to get it right today. From lawsuit liability to immigration enforcement, there is much more to a qualified driver than just having a driver’s license. This is important for all types of drivers, not just your CDL operators.
Brian Riker, American Towman. Saturday, July 18, 9 am
Get More Tows with Digital Marketing: Google, Facebook & Your Website Explained
Is your towing company missing calls because of poor online visibility? Join the experts from OMG Tow Marketing as they break down exactly how to use Google, Facebook, and your website to drive more calls and dominate your local market. No fluff—just practical strategies that work for the towing industry.
Jared Fischgrund & Chris Blake, OMG Tow Marketing. Saturday, July 18, 9 am
BUILDING REVENUE CONFERENCE
Revenue growth emphasize strategic
marketing techniques, including targeted advertising and reputation management, to attract more customers and build brand loyalty. Additional sessions guide operators on optimizing rate structures and establishing a strong online presence through user-friendly websites and dispatch software to capture after-hours and digital leads.

Business Strategies to Improve Your Company’s Bottom-Line
The Business Strategy Concept, is the focused act of finding, "a company’s balance", by working to recognize core principals and goals. Evaluating a company’s strategy is one practice that identifies and reduces company expenses by increasing profits; yet recognizes factors that can lead to disappointing loss. Come join Randall Resch as he shares what strategies help business owners achieve success in growing strong and profi table businesses that makes your business run lean and green.
Randall Resch, American Towman. Saturday, July 18, 10 am
SAFETY CONFERENCE
Towing safety seminars
focus on proper equipment handling, scene management, and techniques to prevent accidents and protect both operators and the public. Other sessions emphasize cultivating a culture of safety through regular training, personal protective gear compliance, and stress management to reduce workplace injuries and liability.

Wire Rope Fundamentals
A wire rope is a complex machine made of moving parts. There are many wire rope sizes and configurations designed for optimal performance in a specific application. In the towing and recovery industry we need a wire rope that is flexible, abrasion resistant, weather resistant, strong and easy to maintain. In this seminar, learn the fundamentals of wire rope construction, terminations, working load limits, maintenance and proper use.
Terry Abejuela, American Towman. Friday, July 17, 8 am
Developing Your Company’s Safety Training
There’s sad reality knowing few tow companies send operators to formal industry training. Although tow personnel may receive in-house training, many companies’ disregard the importance of monthly or periodic training. For tow owners seeking best practices, periodic training complies with OSHA and acceptable industry teachings. Towman’s, long time, Operations Editor, Randall Resch, focuses on how-to develop periodic safety training. A takeaway handout listing 170+ safety topics is provided. Don’t risk OSHA fines, explosive settlements, or tower incarceration for negligent acts as direct result of no training or lack of periodic safety meetings.
Randall Resch, American Towman. Friday, July 17, 10 am
Mobile EV Charging 101: Powering Profits
The Mobile EV Charging 101 seminar by EVroadHERO shows tow truck operators how to add a new revenue stream by offering rescue charging—giving dead EVs a quick boost (5–10 miles) so they can drive to the nearest station instead of needing a tow. It covers the key info in plain terms: what kind of chargers work best, how fast they charge, what they cost, and how easy they are to move and refuel. The seminar also shares strategic tips on how to price the service, promote it, and get a leg up by offering something most other towers aren’t doing yet.
Ron Sledje, EVroadHERO. Saturday, July 18, 11 am
TOWING OPERATIONS CONFERENCE
Mastering Towing Operations & Equipment.
Sessions provide hands-on training in various recovery techniques, covering everything from light-duty hookups to heavy-duty rotator operations for accident cleanup and overturned vehicles. Instructors emphasize understanding tow truck hardware capabilities, assessing working surfaces like soft ground or uneven pavement, and selecting the proper rigging equipment to execute safe and efficient recoveries in any condition.

Spill & Debris cleanup and Insurance, Law, Regulation, and Strategies to get paid for your services.
(1.5 hrs)This seminar will address questions and strategies regarding your required cleanup of accident scenes, dealing with regulations which hampers your ability to follow the law, and steps to follow that minimize delays and denials from getting paid for your required services.
Jim Figueira, Environmental Chemical Solutions. Friday, July 17, 10 am - 11:30 am
Recovery Of Vehicles From Cable Barriers On Highways (HTCBS)
This seminar will show and discuss possible options for safely recovering vehicles entangled in cable barrier systems on highways.
Bobby Tuttle, CIRT. Saturday, July 18, 10 am
The Roadside Professional: A Customer First Approach
How to engage with customers. From Dispatch to Operators building loyalty by making customers feel appreciated and taken care of beyond just the service.
Bear Godfrey, Nick Webb, WreckMaster. Saturday, July 18, 10 am
Independent Courses
These independent courses cover essential skills
like proper billing and collection practices, safe protocols for handling and removing electric vehicles, and effective incident management strategies to coordinate recoveries and communicate with emergency responders.

Location: Marriott Riverwalk Hotel, 2nd Floor (Across the street from convention center - 889 E Market Street)

Heavy-Duty Recovery Business Success
A special three-hour course
geared towards the business end of heavy-duty recovery. Three crucial steps for recovery business success will be covered: Documenting the Recovery; Billing the Recovery; and Collecting on the Recovery Invoice.

Independent Course - $250 per person advance registration and $350 starting July 13. Save $100 by registering now!
Presented by Ron Myers, Pine Tree Towing. Friday, July 17, 8 am - 11 am

Location: Marriott Riverwalk Hotel, 2nd Floor (Across the street from convention center - 889 E Market Street)

Light-Duty Recovery Business Success
A special two-hour course
geared towards the business end of light-duty recovery. Three crucial steps for recovery business success will be covered: Documenting the Recovery; Billing the Recovery; and Collecting on the Recovery Invoice.

Independent Course - $150 per person advance registration and $250 starting July 13. Save $100 by registering now!
Presented by Ron Myers, Pine Tree Towing. Saturday, July 18, 8 am - 10 am

Location: Marriott Riverwalk Hotel, 2nd Floor (Across the street from convention center - 889 E Market Street)

WreckMaster's Keys to Heavy Duty EV Success
This 2-hour seminar
is going to be an informative conversation about how to safely and confidently tackle the ever growing EV towing and recovery market.

Independent Course - $150/person. $225 starting July 13. Save $75 by registering now!
Nick Webb, WreckMaster. Saturday, July 18, 8 am - 10 am

Hosted By

Location: Marriott Riverwalk Hotel, 2nd Floor (Across the street from convention center - 889 E Market Street)

NEW! Safety and Compliance in the Reposession Industry
The training program was created
to train tow truck personnel for pre-contact preparation, on site awareness, personal contact, and post recovery activities. Training sections include repossession laws, agent attitude, voluntary and self-help recovery, confrontational avoidance, dealing with irate consumers, trespass, and breach of peace. The course will provide training on commercial account repossessions such as tractor trailers, construction equipment and specialty collateral.

Certified Course:
Part I - 2-Hour Classroom Session
Friday, July 17, 8 am - 10 am


Part II - 2-Hour Classroom Session
Saturday, July 18, 8 am - 10 am


Independent Course - $495/person. $550 starting July 13. Save $55 by registering now!
Mark Lacek, Commercial Asset Solutions & Ron L. Brown, Eagle Group XX.

Location: Marriott Riverwalk Hotel, 2nd Floor (Across the street from convention center - 889 E Market Street)

Education and Hands-on Training
The nation's top trainers and speakers
are here to give you a top-tier learning experience. Hands-on and classroom experience with WreckMaster Rotator Training, as well as in-depth courses such as TDLR Training, CIRT Heavy-Duty Training, and more.

Allstate Roadside Education will be held in the Exhibit Hall FREE during show floor hours.

CIRT Heavy-Duty Training / Level B
12-Hour Heavy-Duty Training Course
CIRT Heavy-Duty Training Course / Level B: Part I 8-hours Classroom: Training on Towing & Recovery Techniques by CIRT Instructor Bobby Tuttle.

$595 - ($695 starting July 12)
Thursday, July 16, 8 am – 5 pm (Part I 8-hours Classroom)
Friday, July 17, 8 am – 12 noon (Part II 4-hours - Hands-On)


Lunch provided on Thursday.
American Towman Academy Passport Included on Saturday.

Classroom Location: Marriott Riverwalk Hotel
Hands-On Location: Coming soon…

Classroom topics include:
  1. Critical Roadway & Scene Safety Tactics
  2. General Tow Truck Ratings
  3. Equipment Ratings: Chain, Nylon Rigging, Wire Rope, Winch
  4. Various Heavy Duty Towing Techniques
  5. Techniques for Air Brake Release & Driveline Removal
  6. Recovery: Winching Resistance, Anchoring, Snatch Blocks, Attachment Points

Classroom instruction includes:
  1. Demonstration Props
  2. Attendee Handbooks
  3. Certificate of Completion
  4. Door Prizes
  5. Q & A

Hands-on techniques include:
  1. Proper Attachment and Rigging for Recovery
  2. Rig and Perform Upright of Overturned Vehicle


Hosted By



WreckMaster’s Green To Go- Intro to Light Duty Towing and Recovery
Ever wonder how much force
it is going to take to get that vehicle out of the ditch? How much can I put on my under reach before I lose the ability to steer? Get the essentials of towing and recovery for operators who are out on the front lines now, and those that are looking to prepare themselves to step up to a heavy-duty in the future. Learn how to calculate resistance and identify the WLL of the equipment you are using. No matter how long you've been in the game, if you want to be great, you have to have great fundamentals.

Part I • Thursday, July 16, 1 pm - 5 pm (4 Hours Classroom)
Part II • Friday, July 17, 8 am - 12 Noon (4 Hours Hands-On


Classroom Location: Marriott Riverwalk Hotel
Hands-On Location: Coming soon…

$450 advance registration per person. $550 starting July 12, save $100 by registering now!

Hosted By



TDLR Approved Courses
Conducted by Southwest Tow Operators (STO)
If you are renewing your TDLR CT or PP license, or if you are renewing your 2nd+ year IM license, you will need to take this 4-Hour CE course. Must have TDLR number in order to take this course. The 8 Hour Course is for the 1st year's renewal requirement for an IM License.  Must have TDLR number in order to take this course.

Friday, July 17, 8:30 am- 5:00 pm
TDLR "Texas Incident Management 8 Hour Course" #31650
$175.00 member, $225.00 Non Member
The 8-hour course is specifically for the first-year renewal requirement for an IM license. You must have an IM TDLR number in order to register for and take this course.

Saturday, July 18, 1 pm - 3 pm
Southwest Tow Operators Certification Testing for IM or PP License
$75.00 Members, $100.00 non-member
Certification Testing is required to obtain a TDLR PP or IM License.

Hosted By



Must take Certification Testing BEFORE being eligible for an IM or PP license.

Allstate Roadside Education
Join the Allstate Roadside Education Team in Texas!
We will be on stage with towing professionals like you, sharing tips, tricks, and detailed technical information to help you load vehicles safely and quickly. Email us at ARSEducate@allstate.com for more information. We look forward to seeing you in July!

Hosted By



Schedule Available Soon, please check back

Special Events
Masters Of Chaos Awards Dinner
Dinner celebrating towmen
skilled in quick clearance and recovery.

Marriott Riverwalk Hotel, Ballroom C & D (2nd Floor)
Thursday, July 16, 6:30 pm Reception, 7:00 - 9:30 pm Dinner


The Big Smoke Cigar Event
Join us for The Big Smoke VIP Cigar event
to enjoy your favourite cigar, best cocktails and spirit collection. You'll be transported to a world of timeless elegance and relaxation, where the aroma of premium cigars fills the air.

Price: $40 per person - Your choice of two premium cigars and 1 drink.
Friday, July 17 , 7:30 pm - 9:30 pm
Location: Coming soon….


10-Gallon Gala - Casino Night
Attendees take their chances
while playing for a cash pot in the annual Ten-Gallon Casino Night. "Gamblers" from all over the Southwest flock to this event. Get yer loaded dice and marked poker cards ready! Just kidding, pardner! But seriously, this event is not to be missed! Yee-haw! Participate in the 10 Gallon Raffle for the chance to win incredible prizes!

Marriott Riverwalk Hotel, Ballroom C & D (2nd Floor)
Friday, July 17, 5:30pm - 8 pm

Southwest Tow Operators Meet & Greet
It is important to take part in this year's Legislative Conference.
Who Should Attend: Tow business owners from Texas (but open to all). This is the time to let your Association leaders know what legislative issues are important to your business. Get involved so that we can keep our industry strong!

Come learn what critical issues we face this session and what you can do to help fight for PRO-INDUSTRY bills. Don't think your voice at the capitol doesn't matter. When we visit the capitol, the representatives TAKE NOTICE. It is critical that we make our voice heard. PLEASE DON'T sit back and expect others to do the work.

Saturday, July 18, 8:30 am
Location: Marriott Riverwalk Hotel


Don't miss this opportunity to be heard. Your voice matters!

Hosted By



Saturday Pie
Join us on the Exhibit Hall Show Floor
for Saturday Pie! Choose from a variety of your favorite pies and enjoy as you continue through the Southwest's premier towing trade show. It’s the perfect way to recharge, connect with exhibitors, and enjoy a delicious treat between booths.

Saturday, July 18, 3:30 pm. On the Show Floor.

Sponsored By



Kids Korral
TowXpo is a family affair.
The Kids Korral area sponsored by GEICO is set up on the show floor to accommodate all the children who want to color, get their very own balloon animal "pet", or have their faces painted. It's a great spot for the kids to have fun… and the grown-ups, too!

On the Show Floor during Exhibit Hall hours.

Sponsored By



USA Wrecker Pageant
The towing industry's most amazing wreckers
from the West compete for the USA Wrecker Pageant. Pageant contestants vie for the Cup in several weight classes.

A towing company may enter one truck per class and up to 3 trucks.

Voting for Best In Show takes place on show floor during Exhibit Hall hours.

Classes

• Light-Duty (Pre-2026)
• Light-Duty (2026-2027)
• Medium-Duty,
• Vintage (42+ Years)

• Service/Support Truck
• HD Single Axle
• HD Tandem
• Rotator
• Carrier
AT Store, Travel & Services
American Towman Store
 
Don't forget to stop by the American Towman Store to get your AT ShowPlace Official merchandise